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The Beijing International Boat & Marina Development Show is organised by IIR (The Institute for International Research) and is supported by CCYIA (China Cruise & Yacht Industry Association). IIR Exhibitions, organiser of the Abu Dhabi Yacht Show, is part of Informa PLC, which also owns the prestigious Monaco Yacht Show and the Super Yacht Cup Racing Series.

China – The World’s Emerging Boat & Marina Market

China is one of the world’s most promising markets for boat building and equipment sourcing. With a GDP of US$ 10.17 trillion (2006 est.), Chinese boat and marina market is set for exponential growth. Market facts suggest that China is currently the world’s third largest market for big ticket items including boats. Annual sales for these items are 10% of world’s market worth approximately US$ 2 billion.

  1. China has over 90,000 lakes, 6,500 islands, and about 20,000 kilometers of waterfront coastline.
  2. The presence of 500,000 Chinese millionaires (based on US dollars) presents a strong purchasing power for boats
  3. The Chinese recreational boat industry grew 40% from 2005 to 2006 and is set to continue this pace into the future
  4. By 2015, China's demand for big ticket items (including boats) will reach USD $11.5 billion which is approximately 29% of the total global market for big ticket items.
  5. The target market for big ticket items includes about 160 million Chinese people, about 13 million of which are active shoppers frequently seeking big ticket items.
  6. There are 56 marinas planned or currently under construction in China. According to the 2006 figures, China has approximately 150 boat yards. More than 50 of these are capable of producing export potential boats.

 

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